You could post questions or a poll to start a conversation and gather useful information about how people use your products. To use social media for small business growth, share updates about your brand’s new products or services, helpful tips related to what your business sells, or links to your latest blog or podcast. There are many different social media platforms, from LinkedIn to Facebook to TikTok, which is why it’s crucial to know which one(s) your target audience regularly uses. Social media is an excellent way to improve brand visibility and attract potential new customers because social media posts are easily shared. These steps will help you achieve those goals. When trying to gain new customers, your goals are to boost your online presence (whether your shop is online or not), drive traffic to your website or physical store, build credibility and trust, and increase sales. 7 ways to get new customers for your small business Are they looking for certain elements in a product or service? This will give you an idea of where to focus your digital marketing efforts. Research shows that 87% of shoppers research online before purchasing, so think about what motivates your ideal customer to start searching online. Conversely, maybe your company appeals to business professionals who regularly use LinkedIn. For example, your ideal customers might be part of a younger demographic that uses TikTok. Who exactly is your ideal customer ? Begin by building buyer personas (clear and detailed portrayals of your ideal customer ) that identify the following characteristics:Īlso, determine which online platforms your target audience uses and how they use them. To attract new customers, you’ll need to identify and understand your target market. We’ll cover these topics in more detail below. With the right marketing tactics, you can raise brand awareness and ultimately boost customer acquisition. Then, create a solid marketing plan based on your target market to attract new clients.
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If you run a startup or new business, you may be wondering how to get those new customers. Whether you have an e-commerce company or a brick-and-mortar store, the success of any business relies on getting new customers through the door and retaining an existing customer base that repeatedly makes purchases. Include social proof on your website and implement a referral program to make the most of word-of-mouth marketing.Use a combination of email marketing, SEO blog content, and social media to get customer attention and encourage purchases.Understanding who your target market is will help you reach customers with your marketing efforts and entice them with your product or service offerings.
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